Our brand originated as a decal and we have sold over 2 million of these to our loyal customers. Today, Salt Life is more than just a logo; it represents a passion for the ocean, the salt air, and most importantly, a way of life. Founded by four watermen from Jacksonville Beach, FL, Salt Life has captured the attention of many ocean enthusiasts across the world and became one of today’s leading lifestyle brands.
We are here to provide everything you need to gear up for a day, a week, or a lifetime pursuing an active watermen’s lifestyle. Whether you’re by the water, or simply dreaming of it, Salt Life has what you’re looking for.